Event Card ShowcaseShamrock Capital wanted its 2026 Annual General Meeting to include a moment people would talk about afterward: a sealed pack waiting for every attendee.
A good part of the room collects, so the card had to feel like a real release rather than a novelty printout. That meant a designed front and back, a parallel structure that made each pack a small surprise, and finishes that would hold up next to cards people already own.
Trading Card Memories took the project from a rough concept and the firm's branding through design, printing, numbering and sealed packs, ready for the October 5 meeting.
One design, carried across three finishes. Tap a card to inspect it and flip it over.
Tap any card to inspect it in 3D — drag to rotate, flip to see the back.
Every card went into its own sealed silver foil pack, so nobody knew which finish they had until they tore it open.
Keeping it to one card per pack made the parallels matter.
A clear concept and a few strong references were all the project needed to get moving.
A sealed pack for every attendee, with numbered parallels to make some packs special.
The Shamrock Capital logo and the firm's clover mark.
The venue, early mockups in a vintage direction, and quick, decisive feedback through each round.